New Product Development. Topics covered include product, services and international strategies in consumer and business markets. Topics are selected by the Marketing faculty for each semester each course is offered. See an adviser for selection of courses. Marketing Management. Prerequisite: SCMT 2103. Most popular. (Typically offered: Irregular) May be repeated for up to 6 hours of degree credit. Honors Introduction to Marketing. Attention is given to both quantitative and qualitative methods, analyses, interpretation, and decision making. Major Requirements (15 hours) ADVT 3300 Advertising : an IMC Approach MKTG 3353 Professional Selling MKTG 3385 Consumer Behavior MKTG 4310 Marketing Research MKTG 4385 Marketing… Continue reading→ Honors Marketing and Transportation Colloquium. 3 Hours. Seeking admission to the University of Arkansas? The School has one of the oldest undergraduate social work programs in the United States. Program you will bring insight and strategic thinking on reaching targeted markets using research, advertising and messaging. Students will work with local nonprofits on various marketing projects throughout the semester. Focuses on the strategic development, positioning, and management of products, promotion, distribution, pricing, and store environments in building customer relationships from retailer and supplier perspectives. Prerequisite: (ECON 2013 and ECON 2023) or (ECON 2143) and WCOB 1033 each with a grade of C or better. (Webster University), Instructor, 2009.Jensen, Thomas D., Ph.D., M.A., B.A. Prerequisite: MKTG 3433. (University of Arkansas), Professor, 1982.Kopp, Steven W., Ph.D. (Michigan State University), M.B.A. (University of Southern Mississippi), B.S. This course is intended to teach students how to use data analytics to improve marketing decision making at every stage of the Strategic Marketing Process. Log in Sign up. 518 of the 48,737 Marketing degrees earned last year were given by colleges in Arkansas. 1-18 Hour. MKTG 3653. MKTG 5553. All Semesters. Special topics in marketing not available in other courses. (College of the Ozarks), Instructor, 2003.Gauri, Dinesh K., Ph.D., M.A. The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. 3 Hours. MKTG 3633. Each student must have a 2.00 cumulative grade-point average in the courses offered for the minor. 3 Hours. This course is equivalent to MKTG 3433. Doctoral Dissertation. (Typically offered: Fall, Spring and Summer). Prerequisite: MKTG 3433. Prerequisite: MKTG 3433. 1 University of Arkansas Fayetteville, AR 72701 Phone: 479-575-5451 Fax: 479-575-4651 Email: registra@uark.edu. This is a hands-on course that employs real-world databases, lectures, cases, and exercises. Prerequisite: MKTG 5223. (Typically offered: Irregular), Concentrates on planning to meet the objectives and satisfy the retail marketing concept. 479-575-2000. (Typically offered: Fall and Spring). Applies best practices of the selling process with hands-on and practical approaches to developing long-term business-to-business and business to customer relationships, communicating value and earning desired long-term results. 3 Hours. (Typically offered: Irregular), An exploratory introduction to the tools and tactics used by today's marketers to effectively promote products, brands, and companies in the digital age, with focus on digital content, website design, graphic and video design, digital advertising, social media, search-engine optimization, email marketing, and marketing analytics. Arkansas State University released plans for the Spring 2021 semester, according to KATV content partner KAIT Region 8 News. 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